This workshop provides practical value proposition insights, and leverages Sustainable Ventures in-house design and branding expertise to aid Green Technology startups on their growth journey. Each session will combine expert insights, real-world examples, Q&A, peer discussions, and hands-on exercises. Participants will have ample opportunities to apply the concepts directly to their businesses.
*Spaces are limited to a maximum of 30 individuals per workshop.
Learning Outcomes
Following participation in the workshop, participating companies will benefit from:
- Gaining the ability to articulate value propositions
- Learning techniques to better tailor your value proposition
- Uncovering methods to distinguish your product or service from competitors
- Identifying areas for improvement to better target stakeholders
- Exploring how to improve your brand
- Understanding the importance of consistency in branding across all platforms and mediums
Agenda
We’ll include 5-10 minute breaks every 1.5 hours to keep energy levels high.
9:30 AM – 10:00 AM | Arrivals & Networking
10:00 AM – 10:10 AM | Opening remarks (madeby.studio & Sustainable Ventures)
10:10 AM – 10:30 AM | Topic Introductions
10:30 AM – 12:30 PM | Value Proposition (VP) Workshop
- Defining and profiling your target customer
- Differentiation and market fit
- Testing and communicating your value proposition
12:30 PM – 1:30 PM | Lunch Break
1:30 PM – 4:00 PM | Branding
- Branding vs Marketing: definition and importance
- How to create a strong branding image that resonates with your customers
- Visual and verbal branding image
Hosts
The Workshop will be delivered by the following two Sustainable Ventures experts.
- Deepesh Thobhani: Senior Venture Associate at Sustainable Ventures. Deepesh has 19 years of diverse experience ranging from startups to government. He has substantive experience with technology companies and significant commercial experience from product launches to sales strategy.
- Emily Brown: Brand and UX lead at Sustainable Ventures. Since joining the team at Sustainable Ventures, Emily has supported over 40 start-ups and organisations with their branding, digital design and communications.
Delivery Partners
- madeby.studio is a digital agency specialising in crafting sustainable websites and applications that are good for the planet and your bottom line. They have delivered solutions for global organisations priding themselves on their commitment to technical excellence, building digital solutions with sustainability & accessibility ingrained at every step of the process. madeby.studio is also recognised by the Green Web Foundation as one of the 52 registered green hosting specialists.
- Sustainable Ventures, Europe’s leading climate tech ecosystem, has supported over 800 climate tech startups, brings extensive experience in scaling businesses through investment, workspaces, and venture support. To date, the firm has attracted over £1.1 billion in private and public sector investment and contributed to the creation of 6,500 green jobs.
- Bruntwood SciTech is the country’s leading developer of city-wide innovation ecosystems, and the largest dedicated property platform for the UK knowledge economy. Alongside a 50-year track record in the property industry, we bring a wealth of experience in creating and developing strategic partnerships with UK regional cities, universities and NHS Trusts.
- Optimo is a B-Corp-certified business based in Leeds specialising in operational improvements for change makers. They support trailblazing organisations leading positive change and they are passionate about organisations that exist to make a positive change. They do this by working together to identify and execute opportunities to improve people, processes, technology, and information. When all four of these areas within an organisation are functioning in the best way possible, its leaders have more time to focus on the future. Ultimately, this enables innovation, sustainable growth, and increased impact.
The GreenTech Gathering Workshops project is being delivered by madeby.studio and is funded by the UK Shared Prosperity Fund (UKSPF). In West Yorkshire, the West Yorkshire Combined Authority leads the implementation of the Fund as part of the Mayor’s ambition to make West Yorkshire the best place to work, learn and live.
