Tracking paid media is messy. Learn what to check, what to fix, and how to stop bad data from driving bad decisions.
Tracking paid media performance used to be relatively straightforward. Now, between GA4, Google Ads, Meta, consent mode, cookie banners, browser restrictions and offline conversion journeys, the picture is often much harder to trust.
In this practical webinar, we’ll look at why different platforms rarely agree, where tracking and attribution issues commonly appear, and what marketers should check before making decisions based on reported performance.
The session is designed for marketing teams, business owners, and organisations running paid media campaigns where measurement is not as simple as a single online purchase. We’ll cover consent-heavy environments, lead generation journeys, CRM handoffs, offline outcomes, and the gap between what platforms report and what may actually be happening.
You’ll come away with a clearer understanding of what to trust, what to question, and where to start when improving your tracking and attribution setup.
