Search Me! Leeds: An event for SEO and AI search

If you’re being swept along by the AI tidal wave and working full speed to keep up with traffic-crashing insanity and can’t remember the last time you thought – yep, I got this. Then you are in the right place. You are among friends.

Search Me! is a new event that brings five of the sharpest minds in SEO to Leeds to tell you how it is. With a little bit of rage (if you’ve ever seen Jono speak).

The aim is to help you be a little bit better at search after a few hours of good conversations and inspire you to keep riding that wild horse of SEO.

Come along for the free pizza and stay for the insights.

Our world-class speakers, flown in from around the globe:

• Dawn Anderson on how users actually search in 2026 and what information retrieval tells us about where the discipline stands.
• Arnout Hellemans on the SERP as a signal system and what it’s been telling you all along.
• Malcolm Slade on brand as the only durable defence against algorithmic sameness.
• Kristal Ireland on what good digital strategy looks like when the landscape keeps shifting.
• Jono Alderson on the bigger question: if machines no longer need the web to look like documents, what does that mean for everyone who has built their practice around them?