Marketing Automation Masterclass

Take your marketing automation strategy to the next level with our Marketing Automation Masterclass.

You’ll have the chance to learn from industry experts, gain insider strategies, and transform your approach with our proven framework, designed to drive growth. Join us and see for yourselves in this thought-provoking event!

Attendees can expect topics such as navigating marketing technology challenges, building seamless customer experiences, leveraging advanced features, exploring integrations for marketing optimisation, and strategies for future-proofing, including insights from industry leaders. Here is a full breakdown of the agenda:

Session 1: Navigating the Landscape

• Understanding the Challenges: Navigating the Complexities of New Marketing Technology
• Avoiding the Nightmare: Strategies for Managing Expectations vs. Reality
• The Importance of a Proven Framework: Aligning Technology with Your Goals

Session 2: Building a Foundation

• Integrated Digital Channels: Creating Seamless Customer Experiences That Convert
• Customer Segmentation Strategies: Targeting the Right Audience at the Right Time
• Personalised Journey Management: Enhancing Engagement and Recovering Lost Opportunities

Session 3: Advanced Features & Future-Proofing

• The Pitfalls of Outgrowing Your Automation Tool: How to Avoid the Traps
• Planning for Scalability: Achieving a 360-Degree View of Your Customers
• Do More with Less: Key Integrations for Streamlining Marketing Operations

Finish with Q&A and Expert Panel Discussion: Insights from Industry Leaders