Managing Digital Transformation: The Journey of British Cycling

Organised by Digital Sport North

This in-person panel discussion and networking event will unpack the key pillars of digital transformation by taking a deep dive into the journey of British Cycling.

Joined by Jon Dutton, CEO of British Cycling, and the legal experts at Walker Morris LLP, this event will provide practical strategies for navigating digital transformation projects and overcoming the common hurdles of integrating new technology.

Attendees will gain:

  • Practical takeaways from British Cycling’s journey, and real-world examples of the different strands of digital transformation projects.
  • The inside track on key commercial and operational drivers and what good collaboration between a client and consultant looks like.
  • A better understanding of the legal landscape surrounding tech integration.
  • The opportunity to network with an exclusive group of senior commercial, sport and legal experts.

Spaces are limited – secure your spot via the booking link!

Innovation, SportsTech
26th Jun 2025
5:00pm - 8:00pm
Organised by Digital Sport North
Walker Morris LLP, 33 Wellington Street, Leeds, LS1 4DL
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