This workshop will provide practical insights on optimising your website’s interface, experience and journey, increasing conversions and the implementation of tangible optimisation and data tracking techniques. Each session will combine expert insights, real-world examples, Q&A, peer discussions, and hands-on exercises. Participants will have ample opportunities to apply the concepts directly to their businesses.
*Spaces are limited to a maximum of 30 individuals per workshop.
Learning Outcomes
Following participation in the Workshop, participating companies will benefit from:
- Gain a clear strategy for designing high-converting, customer experiences
- Create seamless user journeys that drive purchases and enquiries
- Build trust through design to increase engagement and reduce drop-offs
- Track, measure, and optimise performance to boost leads and sales
- Improve accessibility to expand your customer reach
- Leverage data tracking tools for smarter business decisions
- Use CRO and A/B testing to refine your website and maximise ROI
Agenda
We’ll include 5-10 minute breaks every 1.5 hours to keep energy levels high.
9:30 AM – 10:00 AM | Arrivals & Networking
10:00 AM – 10:10 AM | Opening remarks (madeby.studio & Sustainable Ventures)
10:10 AM – 10:30 AM | Topic Introductions
10:30 AM – 12:30 PM | Driving Conversions & Customer Confidence
- Reduce friction and increase conversions with intuitive design
- Credibility boosters that encourage users to take action
- Optimising user journeys, making a purchase or enquiry effortless
- The importance of accessibility as a business advantage
12:30 PM – 1:30 PM | Lunch Break
1:30 PM – 4:00 PM | Maximising Revenue Through Data-Driven Decisions
- How to track and measure your website’s conversion performance
- Improving CX – make data-backed design changes that directly impact revenue
- How to effectively deploy CRO and A/B testing techniques
- Enhancing website performance for better engagement
- Improving faster load times, better interactions and increased sales potential
Hosts
The Workshop will be delivered by the following two madeby.studio experts.
- Sam Taylor: Co-Founder & Creative Director of madeby.studio. Sam is a specialist in user interface design, experience design and marketing strategy. Working with global organisations, Sam has delivered creative solutions for brands including JD Sports, Kickers, Berghaus, Lacoste, Speedo and more.
- Matt Wheeler: Co-Founder & Digital Director of madeby.studio. Matt has spent the last nine years building, deploying and optimising websites which are accessed by tens-of-millions of visitors per year. As a recognised Linux Foundation Green Software Practitioner Matt also has insights on sustainable software engineering techniques reducing emissions from digital infrastructure.
Delivery Partners
- madeby.studio is a digital agency specialising in crafting sustainable websites and applications that are good for the planet and your bottom line. They have delivered solutions for global organisations priding themselves on their commitment to technical excellence, building digital solutions with sustainability & accessibility ingrained at every step of the process. madeby.studio is also recognised by the Green Web Foundation as one of the 52 registered green hosting specialists.
- Sustainable Ventures, Europe’s leading climate tech ecosystem, has supported over 800 climate tech startups, brings extensive experience in scaling businesses through investment, workspaces, and venture support. To date, the firm has attracted over £1.1 billion in private and public sector investment and contributed to the creation of 6,500 green jobs.
- Bruntwood SciTech is the country’s leading developer of city-wide innovation ecosystems, and the largest dedicated property platform for the UK knowledge economy. Alongside a 50-year track record in the property industry, we bring a wealth of experience in creating and developing strategic partnerships with UK regional cities, universities and NHS Trusts.
- Optimo is a B-Corp-certified business based in Leeds specialising in operational improvements for change makers. They support trailblazing organisations leading positive change and they are passionate about organisations that exist to make a positive change. They do this by working together to identify and execute opportunities to improve people, processes, technology, and information. When all four of these areas within an organisation are functioning in the best way possible, its leaders have more time to focus on the future. Ultimately, this enables innovation, sustainable growth, and increased impact.
The GreenTech Gathering Workshops project is being delivered by madeby.studio and is funded by the UK Shared Prosperity Fund (UKSPF). In West Yorkshire, the West Yorkshire Combined Authority leads the implementation of the Fund as part of the Mayor’s ambition to make West Yorkshire the best place to work, learn and live.
