“The event’s in London.”
Sigh. Here we go again.
And yet, with those words, a spark flickered.
Faced with another roll of the dice on the country’s creaking rail network and more time spent foraging for a hotel in Central London that won’t require a bank loan, a thought occurred – why don’t we create an event up North?
Borne out of frustration at having to traipse to the capital to attend conferences or events within the experimentation industry, we set about creating our own – one based where we are – up North, in Leeds.
As a home to some of the most exciting businesses in the country and beyond, we saw an opportunity to service the incredible talent operating across our region by bringing them together under one roof to discuss all things experimentation, product, CRO, analytics and everything in between – just much closer to their own doorstep.
Experimentation North was the idea of colleagues working in Product Analytics at Flutter UKI, an online sports betting and iGaming business based in Leeds that houses powerhouse brands such as Paddy Power, Betfair, Sky Betting & Gaming and Tombola.
It’s our mission to expand the conversation around experimentation in the Leeds City Region.
Experimentation North is a free to attend, regular meet-up style event focussing on (as the name suggests) experimentation, supported by Flutter and Experimentation Elite, an award-winning conference celebrating all things experimentation, leveraging their expertise and support to bring Experimentation North to life.
Each event will feature guest speakers invited from across the industry to come and share their thoughts and experiences, after which there’ll be opportunity to ask questions and network over food and drinks.
Experimentation doesn’t – or shouldn’t – happen in isolation, so our events will cover a range of disciplines and will be of interest to anyone working in or with an interest in Product, Analytics/BI and Conversion Rate Optimisation.
Our debut event will start at 6:30pm on Wednesday 15th January 2025, hosted in the amphitheatre of our Flutter UKI offices in Wellington Place, Leeds.
Following our first event in Leeds, we will take our banner stands down the M62 and head to Manchester on Wednesday 12th February, armed with new speakers and new topics but with the same purpose – bringing together thought leaders, practitioners and anyone interested in any of the topics.
The idea is to alternate monthly between Leeds and Manchester. Future planned dates are available on our website.
Experimentation North is free! We do ask that you request tickets through our website so that we have an idea of numbers before the event; this will allow us to ensure provisions of food and drink are appropriate.
As well as our website, you can find us on LinkedIn where we’ll post regular updates.