The fight for a brighter future for children in poverty needs your help! Boycott your Bed England North has officially launched with an event at BJSS Leeds office on the 2nd May attended by over 20 companies, the Boycott your Bed board, and members of Action For Children. Now, they’re rallying the incredible digital community to join them for a night that will truly make a difference.
On Friday 4th October, they will be gathering a team of passionate sleepers in Millennium Square, Leeds. This isn’t just about braving the elements (fingers crossed for no rain!). It’s about raising critical funds for Action for Children, a charity dedicated to supporting vulnerable youngsters across the UK. The evening starts with a reception in the Civic Hall with dinner, networking, fundraising, charity speakers and team building activities before everyone heads outside to bed down for the night.
Here’s why your organisation should get involved:
Make a Massive Impact: A staggering 4.3 million children, a shocking 30% of all kids, are currently living in poverty in the UK. The cost-of-living crisis has only worsened their situation. By participating, you’ll be directly contributing to providing these children with essential resources and support.
Join a Legacy of Giving: Since its inception, Boycott Your Bed has raised over £13.5m. Last year, the Leeds sleepers raised an incredible £75,000. Be a part of this incredible tradition and leave your mark in the fight against child poverty.
Network with Industry Leaders: Last year’s event saw participation from companies like Sky, Burberry, Axiologik, Hippo Digital, Burendo, Capita, Answer Digital, Harvey Nash, DTP Group, Glean, NashTech, and many more.
This year, they aim to build an even stronger digital community united for a good cause.
Unforgettable Experience: Bond with your colleagues under the night sky, participate in fun activities and a networking reception, and gain a newfound appreciation for the comforts you have by listening to some of the charities and users of services funded by fundraising.
Want to learn more? Here’s what others have to say about taking part in Boycott Your Bed:
“It was my first year both sleeping out and being on the Action for Children Boycott Your Bed Board. It’s a brilliant evening of both light-hearted fun and hearing first hand from service users of what a difference the charity makes to children’s lives. Thankfully, we had a dry night sleeping out and hoping for the same this year! My only learn from last year was to not get too carried away on the live auction… I didn’t quite plan on taking home a wheelbarrow and an iPad.
Liam Cadd, Digital Director – Strategy, Portfolio and Design at Sky
“This marks my third year taking part in BYB—an invaluable chance to come together with colleagues and familiar faces in the community for an evening of camaraderie, all the while effecting tangible change and lending a hand to children in need. Action for Children holds a special place in my heart, particularly in today’s landscape of escalating living costs, where support is more crucial than ever. The boundless generosity of our sleeper teams fuels Action for Children, empowering them to be able to provide essential support to children who rely on their care.”
Rae Evans, Brand Manager at Axiologik
Head over to the Boycott Your Bed website for all the details and registration information for the Northern event here.
Remember, October 4th is the night! Let’s come together, aim to raise an incredible £100,000 for charity services, and give vulnerable children the safe and happy childhood they deserve.
Don’t miss out on this chance to be a digital hero! Sign up today!